Gentlethings, start your engines

While browsing through the list of announced GenCom games, I hit Cthulhu 500, the game that combines Lovecraft with NASCAR.

Mythos Motor Sports Madness: The Cthulhu 500 card game puts you in the driver’s seat for a frenzied race that mixes the madness of HP Lovecraft’s Cthulhu Mythos and the insanity of motor sports. Rev up your Satanic Pushcart’s Engine Of The Damned, mount your Radials From Beyond Space And Time, and take a Dreamlands Shortcut to win the race for The Sponsor That Must Not Be Named. The driver in the lead when the Checkered Flag card is drawn celebrates victory by devouring his opponents! 3 to 8 players – Ages 8 and up – 30 to 60 minutes

Why does this sound like it was target-marketed right at some of the people I game with?